Goodwin Hospitality Blog

Goodwin Hospitality Becomes 360 Intel

  Last year, we were excited to share the news with you of Goodwin Recruiting becoming its own company and brand. This allowed us at Goodwin Hospitality (and our brands Customer Prophet and Campus Feedback) to center our focus solely on services for companies to measure and monitor the customer experience and re-energize our mystery shopper programs. … Continue reading Goodwin Hospitality Becomes 360 Intel

The Cost of NOT Having a Mystery Shopper Program

  You’re probably familiar with the obvious benefits of having a mystery shopper program. Objectives like driving customer service and winning more consumers are reasons why monitoring and measuring sales and operations is critical to your business. Driving business requires getting customers and keeping them happy; But if that is your only focus, you might … Continue reading The Cost of NOT Having a Mystery Shopper Program

New Guide: 5 Ways a Mystery Shopper Program Improves the Guest Experience

  Most restaurant operators are familiar with the concept of a mystery shopper; people who visit a restaurant and fill out a report based on their experience. It’s a concept that’s been around nearly as long as the restaurant business itself. But while most hospitality businesses are aware of what a mystery shopper is, they … Continue reading New Guide: 5 Ways a Mystery Shopper Program Improves the Guest Experience